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"The number one threat to Facebook is not another scale social network, it is the fracturing of information / death by a thousand small vertical apps which are loosely integrated together," he wrote.

"This will either happen because there is fundamentally no 'return' on the centralization of information / the [social] graph OR it will happen because we sell off the graph piecemeal for less than it is worth and in the process destroy efficiency and value."

The 7 biggest revelations from the huge trove of Facebook emails that just leaked