There is a world, outside the reaches of Big Tech, where you can do everything that Big Tech promises only it can do. You can stay in touch with friends and family; you can find memes; you can build a business; you can keep your privacy.
It isn't any worse than Big Tech platforms; it just isn't well-advertised. If you care about the downsides of Big Tech, you can switch to these alternatives today. If you can build software, you can create new alternatives.
We don't have to wait for governments to regulate so-and-so SpyCorp; we don't have to wait for MetaBook to see the error of its ways.
The Web is beautiful and uncontrolled by these giants, no matter how loud they yell. We can make it our own.